Member Article

US vegan sensation is opening its first international outpost in London

By Chloe, the plant-based, grab and go restaurant that has become a vegan sensation in the US will embark on the first leg of its international expansion this autumn with a site in London.

The brand has announced that it will be opening a 70-cover restaurant in Covent Garden which will act as one of the flagship stores in its imminent UK, Europe and Middle Eastern expansion.

Launching its first site in the West Village, New York City back in 2015, has enjoyed effusive reviews and critical acclaim for its plant-based menu that includes salads and soups, as well as burgers, sandwiches and desserts, and now operates three further locations as well as a standalone bakery.

Its first London venue will be the first fruits of its relationship with TGP International who will be supporting their international expansion push across Europe and the Middle East, with By Chloe claiming that a further two sites are already under consideration.

Samantha Wasser, Co-Founder and President of By Chloe said: “I am extremely excited to bring by CHLOE. to London as our first step in growing our international presence.

“Covent Garden’s restaurants and bustling fashion and art districts make it the perfect destination for our London flagship.

“London is such a diverse city with an incredibly vibrant food scene and we can’t wait to welcome a whole new collection of customers to experience the by CHLOE. Brand.”

Simon Wright, Managing Director of TGP added: “Plant-based and healthy eating are the buzzwords in the food world at the moment and by CHLOE. encompasses this ethos so well.

“With the brand being so established in New York, we saw London as the perfect market for their expansion and what better place than Covent Garden to launch - we’re looking forward to introducing this innovative brand to the London audience.”