Chinese hot pot restaurant launches second site in Chinatown London

Shu Xiangge, the Chinese hot pot restaurant, has opened its second site at 10 Gerrard Street in Chinatown London.

The 2,930 sq ft, 110-cover restaurant is spread across two floors and features décor reminiscent of ancient China.

Details include traditional ceramics, wooden vases, crafts and a hand-painted Chinese mural across one wall depicting the ‘Along the River During the Qingming Festival’.

Shu Xiangge offers diners Chinese hot pots cooked in the traditional way using broth, seasonings and cooking utensils directly from Sichuan province in southwest China.

Terry Zhao, founder of Shu Xiangge, opened the first site in Holborn in 2016.

Julia Wilkinson, group restaurant strategy executive at Shaftesbury, said: “Shu Xiangge is a fantastic addition to Chinatown London’s world-class dining line-up, transporting the latest culinary developments from the Far East to the heart of London’s West End.

“The huge popularity of their existing Holborn site among the Chinese community is a clear marker of the restaurant’s authentic recipes and flavour combinations.

“We are delighted to welcome Shu Xiangge to Chinatown London, further cementing the area as the number one destination for food and unique East Asian experiences in the capital.”

Terry Zhao added: “Our goal is to promote authentic Chinese cuisine. Following the explosion of the hot pot trend from China, we identified a gap in the UK market for traditional Sichuanese hot pots.

“Chinatown London’s diverse and authentic East Asian restaurant scene was the perfect place for us to open our second restaurant, building upon our success to date and introducing even more people to our delicious, spicy hot pots.”

CDG Leisure represented Shaftesbury. Shu Xiangge represented themselves.

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.