Fashion brand Arket to launch first store outside central London at Bluewater

Arket, H&M Group’s latest fashion and lifestyle brand, is to open its first store outside central London on Bluewater’s Guildhall in May.

The 11,000 sq ft store will create a Nordic-inspired fashion and lifestyle destination providing products for women, men, children and the home.

Created by Swedish retail giants H&M, Arket launched its maiden store on Regent Street in 2017.

Russell Loveland, portfolio director at Landsec, co-owner and asset manager of Bluewater, said: “Arket’s selection of Bluewater for its first UK store outside London reaffirms the centre’s position as the destination of choice for international brands seeking somewhere special from which to launch their expansion.

“Arket has a refreshing take on long-lasting design and quality that will appeal to our guests, and the brand’s focus on their in-store experience reflects our own ethos. Arket is an outstanding addition to Bluewater.”

Sam Miller, head of expansion at H&M Group, added: “Landsec really understands the Arket brand and, in doing so, has delivered the perfect location for our move outside of London.

“There is a tangible sense of quality at Bluewater that complements Arket and we are going to be in great company on the Guildhall. We are very excited to be opening at Bluewater this spring.”

CBRE and Time Retail Partners represented Bluewater. Arket dealt directly.

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