Harlequins sign partnership with boot brand Hunter
Rugby union side Harlequins have struck a new partnership with boot brand Hunter Field.
The celebrate the tie-up, Hunter has created a limited edition of its Balmoral boots for men and women that features the Harlequins’ logo on the inside lining and team colours on the outside strap.
Edinburgh-headquartered Hunter was founded in 1856, 10 years before the Harlequins were formed as the Hampstead Football Club.
Alexandra Goldschmidt, the club’s commercial director, said: “Hunter is a great partnership for the club. This represents an authentic collaboration between two iconic brands.
“At Harlequins we are ambitious and innovative in everything we do. Like Hunter we have a great heritage but are continuously looking to progress.”
She added: “This will be a good partnership with a lot of exciting opportunities ahead for Harlequins and Hunter.”
Hunter’s creative director, Alasdhair Willis, commented: “We have enjoyed a long history of being worn on rugby touchlines across the country and now we have a fantastic opportunity to collaborate with the one of the world’s most respected and recognised clubs.
“The partnership enables us to directly engage the global rugby community with Hunter Field, a vital part of the brand’s heritage and the home to our most technical footwear offer.”
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
Resilience, connection and maximising opportunity
In pursuit of healthy obsession
Why the Budget must restore productivity
What does collaboration really mean in business?
Why NE6 is the real Northern Powerhouse
Can you really judge someone by their CV?
Are you flying too close to business burnout?
Making education a lot better for a lot more
Have we made it harder for young people to succeed?
Celebrating Nissan's North East success story
Are you a meat proxy?
Engaging the five-generation workplace