International sushi restaurant opens its latest doors on New Oxford Street

Artisan sushi retailer, Sushi Daily has opened its first permanent site on New Oxford Street.

Its first expansion into a permanent site is a continuation of their philosophy to bring high quality ingredients and expert sushi preparation to the capital.

Founded by Kelly Choi of KellyDeli, Sushi Daily has brought the dish from over 750 convenient locations across Europe including multiple branches of Carrefour, Waitrose, Albert Hejin, Real, Edeka, Rewe Group, Casino, Intermarché and Finiper.

Now, collaborating with Sushi expert Silla Bjerrum - formerly of Feng Sushi - the permanent site will be both a location for Londoners to enjoy fresh Sushi, handmade on site by Sushi artisans.

Co-founder, Kelly Choi, said: “I’ve always enjoyed new challenges, and it feels like it’s the right time to open a high street location after the success of the kiosks.

“I’m delighted to be working with Silla as she is a passionate artist when it comes to her technique, and we are completely aligned in our business approach.”

Fellow co-founder Silla Bjerrum said of the opening: “I am extremely excited to partner with Kelly Choi and bring a new, quality concept to our loyal customers across Europe.

“I admire how Kelly has always been focused on the highest quality, while growing the business so rapidly.”

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