Partner Article

North West Law Firm Rebrand Completes Acquisition Journey

North West law firm JWK Solicitors has undergone a full branding transformation bringing it into line with its new owners, leading national law firm Simpson Millar.

Acquired in December of last year the deal saw more than 50 staff across the Lancaster, Morecambe and Southport JWK offices join the wider Simpson Millar team; spanning 11 offices in key UK Cities including Manchester, Bristol, London and Leeds.

The deal was Simpson Millar’s second acquisition in three months – following its takeover of EAD Solicitors – and forms part of its £50m investment strategy.

Earlier this year the firm announced that it was to appoint more than 90 new colleagues by year-end – including a number of roles in the North West - marking the next phase of an ‘exciting new era’ for Simpson Millar which last year revealed that it had embarked on a £50m growth strategy; resulting in ‘significant’ investment in its technology, its marketing and its people.

Following a review of the legal market – which considered what clients are looking for when seeking legal help and advice – Simpson Millar recently underwent a rebrand of its own in order to position the firm as ‘The Open Lawyers’ and is establishing itself at the forefront of the changing legal services market, with a clear and straightforward aim: to create a simpler way to tackle challenges and to ‘open’ up the law and make it easier for people to get legal help and support when they need it.

This was posted in Bdaily's Members' News section by Alisha Griffiths .