Middlesbrough FC strikes another deal with new Teesside business partner
NETA Training Group has teamed up with Middlesbrough FC Business Club.
Having helped train skilled workers since 1975, NETA’s partnership with the Business Club will see its brand broadcast across every home match at the Riverside Stadium.
NETA offers training courses and apprenticeships, and has sought to train local people in traditional industries, and develop new courses adapting to changing job markets.
Managing director Phil Blewitt explained why joining the Middlesbrough FC Business Club was important to the company: “NETA has a strong and long-established local brand that’s been in the area for 44 years.
“Obviously, the Football Club is important to the community as well, so it made complete sense to us to be associated with them and to be able to support the club.
“You have people of all ages and walks of life that are Middlesbrough supporters that have either used NETA or require the training we provide so it gives us an opportunity to be able to promote ourselves to 23,000 people, on average, at every home game.”
In addition to brand exposure at the Riverside, the business features on StatTracker social media content that is shared to the Football Club’s social media pages.
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene
Zero per cent - but maximum brand exposure
We don’t talk about money stress enough
A year of resilience, growth and collaboration
Apprenticeships: Lower standards risk safety
Keeping it reel: Creating video in an authenticity era
Budget: Creating a more vibrant market economy
Celebrating excellence and community support
The value of nurturing homegrown innovation
A dynamic, fair and innovative economy