London baby clothing firm quadruples growth with record June revenues

A London baby clothing company has reported that it quadrupled its growth during lockdown.

MORI, which operates online, saw its year-to-date revenues in June exceed revenues for the entire year of 2019.

The company said that the increase in sales is the result of “significant changes” in shopping behaviour since the COVID-19 crisis as customers moved online.

Akin Onal, CEO and founder of MORI, commented: “These unprecedented times have changed consumer shopping behaviour forever.

“Consumers are fast-forwarding their adoption of digital platforms and services by 5-10 years.

“There is also a much stronger shift towards sustainability than ever before with consumers choosing brands that offer longevity over fashion trend-led products.

“Over the last 5 years at MORI we have been investing in our sustainable practices and online services, allowing us to build a brand that customers connect with and can rely on.

“With COVID-19 changing the landscape of retail , and consumers opting for conscious consumerism, we have been at the forefront of this change.

“Our commitment to quality products, and excellent online services, continues to fuel our growth.”

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