Wensleydale cheese producers see monthly sales multiply by 30 during lockdown

A Yorkshire dairy producer has reported that it saw an increase in sales during lockdown.

The Wensleydale Creamery, based in the Yorkshire Dales National Park, has reported record figures for its online mail service, with daily website sales higher than monthly sales in the same period last year.

The increase in mail order sales comes with the launch of an online deli and reduced delivery prices.

The producers of the famous Yorkshire Wensleydale cheese saw monthly sales figures up to 30 times higher than the same period last year, with freshly cut artisan cheese being the most popular.

Trish Cannon, visitor centre director at the Wensleydale Creamery, commented: “Throughout lockdown, we made it our aim to ensure all of our customers could get access to their favourite artisan cheese and locally sourced produce direct to their homes.

“We always planned to expand the mail order offering, and the situation sped up our plans and investment, leading to the creation of the online deli.

“We’ve been overwhelmed by the positive response, and the sales figures speak for themselves.

“We have proven that by listening to the needs of our customers and being innovative and willing to adapt to market conditions, a business can thrive even in demanding conditions.

“The online deli has also allowed us to reach a new range of customers and the response has been phenomenal.

“It’s been a pleasure to receive such positive feedback for our award-winning cheeses and high-level of service.

“We are looking to continue to expand the online deli offering, adding new ranges, produce and limited editions on an ongoing basis.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →