Leeds United bolsters international tech partnership with new video content

Premier League football club Leeds United has strengthened its partnership with an international tech specialist with the launch of a new content strategy.

The club has teamed up with Chinese electronics manufacturer Hisense to create a range of new video content.

Hisense, which became an official partner of the club in November 2020, has developed new video content with the club to showcase its products as well as engage the club’s fan base.

The first piece of creative content sees Leeds United’s Gjanni Alioski and Pascal Strujik surprised with a gaming set-up in Elland Road’s South Stand.

Arun Bhatoye, head of marketing at Hisense, commented: “When we commenced this partnership, we knew we wanted to engage with fans and showcase how our products provide that level of entertainment across the home from 4K TVs to large fridge freezers for the days when we can celebrate with friends and family once more.

“While this is a great opportunity for us to showcase the brand and our products, we know how much Leeds fans love their players, so it’s also important for us that we’re showing fans something new, something they may not have had a chance to see before. That’s what we’re hoping to achieve with this first series of videos.”

Aaron Duckmanton, global head of content at Leeds United, added: “I’m really pleased with the way in which we are working with Hisense to bring our partnership to life.

“By creating original, authentic content that connects product with our fan’s interests, passions and the first team, we are able to create meaningful engagement across our digital platforms.”