London men’s health platform secures £30m funding to drive international expansion

A London men’s health brand has announced it has secured £30m to support its product development and international expansion.

Manual, which provides healthcare services targeted at men, has received the funding through a Series A round.

In the past 12 months, the company has quadrupled its revenue and expanded from the UK to Brazil.

It plans to use this new investment to expand into markets across Europe, Asia, and more of Latin America.

Manual offers access to advice and medical support, including health testing and diagnostics with the aim of providing data-driven medical advice. It is also building a community which it hopes will destigmatise conversations around men’s health.

George Pallis, founder and CEO of Manual, said: “Changing the narrative on men’s health and their approach to wellbeing is incredibly important for us. We believe that through building a platform and community where men have easy access to medical support and health treatments, we can drive positive change for men all over the world.”

He continued: “This investment will allow us to expand our offering and we’re excited to continue to grow our community, normalising health conversations among men, breaking the stigma, and championing a holistic approach to men’s health.”

The funding has been raised by new international investors including US-based Sonoma Brands and Waldencast, as well as existing European investors Felix Capital and Cherry Ventures.

Kevn Murphy, managing director of Sonoma Brands, said: “We are thrilled to be investors in Manual. The business exists to empower men to take better care of themselves and to live fuller lives by doing so. We look forward to collaborating with our fellow investors in helping Manual’s mission to support more men and their health globally.”