Period wear company aims to become UK's "leading brand" with Huddersfield PR firm partnership

A sanitary products manufacturer has announced that it has teamed up with a Yorkshire communications agency as it aims to become the UK’s “leading period wear brand”.

Iceni Silver, based in Essex, has reported that it is working with Huddersfield marketing company KC Communications as it aims to raise its profile in an “aggressive” PR strategy.

The company, which focuses on enabling people to be active while on their periods, has collaborated with athletes and sporting professionals such as rugby player Rachael Burford, cricket player Lydia Greenwood and QPR football captain Hayley Peacock.

The new PR partnership is part of the company’s plans to become the “leading” period wear brand in the country.

Katrina Cliffe, founder and managing director of KC Communications said; “Having researched products like this for the past year for my daughters it was by chance I came across Iceni Silver.

“What stood out to me was the brand’s focus on active lifestyles, and having two daughters who spend a significant amount of time ice skating I needed to find a product that would allow them to train in comfort and without embarrassment.

“What began with me reaching out to Vanessa to sing the praises of the product resulted in a conversation to share some ideas as to how the brand could raise its profile before quickly turning into a commercial partnership.

“The whole team at KC Communications is delighted to be working with Iceni Silver and we can’t wait to kickstart campaign activity to rightly showcase the brand, its ethos and how it makes such a difference to empower women and girls in sport.

“We are so pleased to be working alongside a brand that not only makes amazing, high-quality products that my daughter loves but also has such an incredible back story about empowering women and girls in sport.”

Vanessa Smith, co-founder of Iceni Silver said, “This partnership couldn’t have come at a better time for us.

“With lockdown causing most sporting clubs and events to be put on hold, the business undoubtedly took a blow.

“We needed a boost to get us back on track after the past few months, and seeing how passionate and excited the ladies at KC Communications are about the brand and its potential has helped us find it.”