London createch firm raises £500k in angel investment round

A London-based digital advertising firm has raised £500k in an angel investment round.

The raise is Octaive’s first round of external investment.

The firm also reports that it is “already profitable” after only two years of trading.

Octaive specialises in helping brands connect to customers through “conversations between consumers and brands within standard display and video inventory.”

Sam Peters, Octaive CEO said: “For too long brands have been limited to just ‘pushing’ their message at consumers without the ability to listen but today people expect control over their digital experiences. Octaive’s proposition is to help brands look past outdated metrics and create ads that generate ‘active attention’.

“Through doing this we empower consumers to personalise their own ad experiences, removing the need for cookies. We have a fantastic team, partners and clients and together we’re driving industry innovation.

“Our business has been built on a sustainable footing, in profit after just two years, so we are in the fortunate position to be selective about where we get funding and are especially excited to have such respected industry leaders now backing the company on the next phase of our journey.”