London fintech disruptor launches e-commerce platform to "revolutionise" payments

A London fintech disruptor has launched an all-in-one e-commerce platform to “revolutionise payments” offerings for SMEs.

Trust Payments, a fintech platform specialising in frictionless payments and value-added services for businesses, has announced the launch supported by the acquisition of Stor, an innovative solution that offers merchants end-to-end online shopping tools.

With the addition of Stor, Trust Payments’ unique Converged Commerce™ combines payments and banking as a service with added value offerings including retail operations technology from WonderLane and a seamless, data-rich platform to capture and expand customer engagement and loyalty programmes on mobile devices via Mobilize Systems.

Stor equips SMEs with hundreds of easy-to-use tools and features. From advanced web design, artificial intelligence analytics and SEO to accepting credit and debit card payments, pre-ordering or stock management - brands can personalise and tailor their online store experience.

Daniel Holden, group chief executive officer of Trust Payments, said: “The acquisition of Stor is part of Trust Payments’ ambitious digitisation expansion drive as we create a one-stop-shop for SME businesses.

“Our vision is to help them drive sales and optimise their customer experiences. We do this with help from a 360° real-time view which offers a deep understanding on how customers engage, pay for products, choose to receive their goods and why they come back.”

Jonathan O’Connor, group chief commercial officer of Trust Payments, added: “Leveraging Stor’s technology allows it to offer a highly scalable and effective webshop solution that allows merchants to quickly launch a professional offering and start selling to customers, wherever they are.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.