London fintech announces partnership with product design agency to help e-commerce startups

A London fintech has announced its partnership with an industrial design and innovation studio to help e-commerce businesses grow and thrive.

Wayflyer, the revenue-based financing and growth platform, will offer Morrama’s e-commerce clients access to financial support and funding. In turn Wayflyer will benefit from Morrama’s expertise in industrial design, user experience, and getting products market-ready.

The fintech will also have access to Wayflyer’s analytics offering and marketing dashboard. This will help e-commerce businesses to understand their marketing performance, make better marketing decisions, and ultimately accelerate their growth.

The partnership will also see Morrama and Wayflyer producing unique content to help e-commerce businesses break through the challenges they face with product design, sustainability, innovation, and growth.

Andy Trewin Hutt, associate director, Morrama, said: “At Morrama, we work predominantly with start-ups and scale-ups that want to establish their position on the market quickly, so this partnership with Wayflyer is the next logical step in our growth plan.

“We will not only support inspiring and ambitious entrepreneurs, but we will also have the opportunity to exchange knowledge and expertise with the fantastic team at Wayflyer.”

Ash Read, head of content, Wayflyer added: “We have a track record of backing people and businesses on the road to success since 2019, and Morrama’s expertise and support will be incredibly valuable as we continue to grow across the world and enter new markets.

“The team’s reputation in fast-paced design process and innovative thinking will help the next generation of great brands reach their target customers and accelerate business growth.”

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