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Working – and marketing – flexibly

If the past two and a bit years have taught us anything, it’s to expect the unexpected. That’s why flexibility is the key to success, says Charlotte Nichols, managing director and founder of PR and marketing agency Harvey & Hugo.

We’ve all had to be that bit more flexible over recent times. Whether that’s home-working, home-schooling or time off work, the old rules have been thrown out of the window and, in some cases, totally rewritten.

Increasingly, business owners and employers are giving their teams the opportunity to be flexible about their working times and locations; after all, as the pandemic proved, given the right tech, many of us can work from anywhere.

And I feel that this flexibility should extend to the services we offer too, particularly at the moment.

Hot on the heels of the pandemic has come a war and a cost-of-living crisis, so it’s understandable that many businesses don’t want to be entering into restrictive, long-term commitments just now, especially not for their public relations.

As a business owner myself, I understand, but I still feel passionately that companies or all sizes, and in all circumstances, deserve access to PR and marketing support.

Which is why I’m delighted to be able to offer Pay-as-Hugo: flexible, contract-free, fixed-fee PR, social media and content media services, which allow customers to buy what they want, when they want it, and nothing more.

Because while we all know that brands are built up by consistent PR and marketing over time, a little activity, as and when they can afford it, is better than nothing at all.

The same choice

With Pay-as-Hugo, we still offer exactly the same range of Harvey & Hugo’s PR, social media and content marketing services. We just offer each one individually.

Maybe you want a one-off award entry, a photo diary of a special occasion, or a short-term social media campaign to publicise an event you’ve got coming up.

Whatever you want, we’ve got it, with no need to sign up for a lengthy commitment or pay for things you could frankly do yourself. Because if you’re a smaller business or just starting out – or both! – the last thing you want to be doing is paying for things you don’t need.

Say, for example, you’ve written a press release and you’re pretty happy with it, but you just don’t know how to go about distributing it. We can do that for you (as long as the work passes our quality checks) so that’s all you’ll have to pay for.

Or maybe you need a one-off behind-the-scenes video for your website, but that’s all. We can swoop in, do our stuff and swoop out again; done and dusted.

Our Pay-as-Hugo services are also a great way to fill a temporary gap in your own team, whether that’s down to sickness, maternity leave or holidays.

Value for money

PR and marketing is often seen as an unnecessary expense, particularly if you’re just starting out and have no idea of the ROI you can expect.

Pay-as-Hugo’s Snacksize services mean you can pay for what you need or can afford at that particular time – nothing more – and still gain the benefits; try before you buy, if you will.

What’s more, daily and hourly rates and timesheets can be end up being pretty complicated, whereas, with Pay-as-Hugo, what you see is what you get.

However, if you need a little more guidance, we’ve also created a number of pre-packaged bundles, which contain everything you need for a full-scale marketing campaign – all in one, off-the-shelf product.

And the icing on the cake?

You can buy all of these products online, from the comfort of your own home, wherever and whenever you want.

The world of work has moved from a simple 9-5, and so Pay-as-Hugo has too. Our e-commerce website is open for browsing and orders at any time of day – pick what you want, pop it in your basket and check out.

So, if you don’t have the budget for a major campaign, or if you’re still a little uncertain about what exactly it is you want, paying for a couple of services while you get settled is the ideal way to work.

If you’d like to give your brand a boost with our range of tasty PR and marketing snacks, the doors are always open at https://pay-as-hugo.com.

This was posted in Bdaily's Members' News section by Harvey & Hugo .