(L - R): Account executive Anna Doherty, account director Danielle Tingey and Vickie Rogerson, MD.
Matthew Neville

Leeds food and drink PR agency sees tasty growth with new staff and office

Leeds specialist food, drink and lifestyle PR agency North PR is celebrating its fourth birthday with a record 12 months where it welcomed 10 new clients, one new employee, a new office and saw a 42 per cent increase in turnover.

The business is one of the only PR agencies in the north of England that focuses wholly on food and drink brands. It works with clients from across the UK and isa said to have built a reputation for “straight-forward and insightful” comms advice.

It has welcomed clients from a broad range of food sectors including Naylor Farms, Europe’s biggest cabbage grower, Elite Imports which supports the UK sales for award-winning Bavarian cheeses, Boka foods, a healthy 100 per cent green traffic light food brand, sustainability consultancy, Veris Strategies and Extrawurst, a German bratwurst food outlet.

These new clients sit alongside the agency’s many long-term retained clients, such as Yorkshire wood-fired oven brand, DeliVita, Manchester alcohol free craft drinks company, Drynks Unlimited and sustainable water brand, Water in a Box.

Founder and MD of North PR, Vickie Rogerson said: “We have turned being niche into a superpower and are building a powerful reputation for our no-BS approach to building impactful comms campaigns for all kinds of food and drink brands. Our work so far has increased brand presence, sales and reach for many of our clients.

“Our fourth year has seen us double turnover and 2022 looks set to be an even better year. What’s most important is that we’re growing organically through word of mouth recommendations and this is really super boosting our business.”

North PR has also expanded its team with the recruitment of PR account executive Anna Doherty. Studying journalism for her undergraduate degree, Anna is attuned to engaging modes of communication and is interested in understanding consumer behaviour, crafting personal copy and helping brands to become established in their market.

The business has a hybrid model with a core team in Leeds and an ensemble of expert food and drink consultants around the country. The growing business also moved into its first Leeds-based office in January 2022.

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