Lane7 announces "aggressive" growth plans for London, Middlesbrough and more

Two new London sites, its first foray into Europe and a new electronically synced indoor karting experience form the pillars of “unrelenting” growth plans announced today by the hospitality group behind the Lane7 and Level X concepts.

Growth at the group, which operates the Lane7 chain of high-end bowling and gaming sites, as well as the newly introduced Level X gaming and entertainment venues, has been described by the owners as “electrifying” in the last 12 months.

The group has plans for two new London openings before the end of 2023. The ambition is to open in Victoria towards the end of the year, with another as yet unnamed site also in progression.

It will also add a second site in Birmingham’s Bullring, which will be the group’s largest venue yet, adding that to another imminent Lane7 opening in Bath this month. Topping all of that will be its first foot into European expansion with a site in Central Dublin, also due to open its doors before the end of the year.

Level X launches will look to continue to take on now vacant city centre, multi-floor department store sites. The popularity of its first Level X, opened in central Glasgow just months ago, has “exploded”. The first of several new Level X venues will open in Middlesbrough in the first half of 2023.

The Middlesbrough site will create a platform for futuristic gaming brands like Alt-Verse and Big Putts and showcase a variety of AI-led games and attractions under the same roof.

Owner and founder of Lane7 and Level X, Tim Wilks commented: “When we launched the Lane7 brand ten years ago in Newcastle, the insane customer response immediately told us we had a pioneering concept that other locations across the UK would love.

“Every new site opening has enabled us to push the boundaries further than what even I thought possible. Every time, the customer demand has told us to keep pushing to introduce new experiences and concepts.

“The growing team here consists of some of the best creative and operational brains in hospitality. We remain fiercely independent, so their shackles are off and the possibilities are endless. Making plans for an aggressive European offensive and to land hard in London with two sites this year is an enormous statement of intent.”

By Matthew Neville – Senior Correspondent, Bdaily

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