‘Something brewing’ in Central London as ethical coffee brand opens new location

Perks & White is now open in St James’s Market, the brand’s first central London location. Situated in the heart of London, just steps away from Piccadilly Circus, Perks & White offers “much-needed respite from busy, bustling streets”.

The new location will offer specialist coffee, sweet pastries and a range of breakfast and lunch options prepared daily on-site.

Jason Perks, co-founder of Perks & White, commented: “We are thrilled to be expanding Perks & White into Central London; we strive to be authentic and honest in what we do, which we believe shines through in the coffee we serve and the fast and friendly service.

“Our South London customers tell us how much they love the quality of the coffee and atmosphere we have built; we are excited to create a new coffee community in the heart of Central London.”

As long-standing partners, Perks & White and Volcano Coffee Works based in Brixton, have collaborated to create a bespoke house espresso exclusively for all of Perks & White’s locations. Volcano is 100 per cent independent, and sources beans directly.

Wherever possible, Perks & White strives to use local suppliers and producers; with food “lovingly” made by local artisans, such as St John Bakery, Tooting’s Food by Toby and dairy supplier, The Estate Dairy, who sustainably farm milk in the Bristol countryside.

Dickon White, co-founder, added: “It has been nine months of planning to get to where we are, and this process has been made all the more enjoyable by working with our trusted suppliers to ensure the quality of what we have built in South London, is maintained in the St James’s Market location.”

Perks & White offers a “crowd-pleasing” House Espresso and a rotating Guest Espresso, supplying continuous variety to customers. The House espresso is Zero Zero, a single origin bean from Colombia with notes of milk chocolate making up the body of the flavour, with a marmalade sweetness and a light savoury roast almond finish.

The lunch offering brings a selection of sausage rolls, such as Bourbon & grain mustard and Spinach & Cashew. There is also a range of fresh sourdough sandwiches, which includes Parma ham and fresh mozzarella and Bacon, heritage tomato, lettuce with a maple mayonnaise.

The space is designed to be as “inviting” as the menu, with full glass frontage, the room is flooded with light, creating a “bright and airy feel”. The mezzanine boasts a living wall, which provides a “calming and tranquil oasis” for customers to switch off; or switch on, if choosing to work from Perks & White’s coworking friendly space.

By Matthew Neville – Senior Correspondent, Bdaily

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