Radisson Hotels opens its doors to new London social agency

A London-based agency helping brands unlock their potential on social, has welcomed leading hotel chain Radisson Hotels to its client roster.

The partnership will see System’s team of social experts come on-board to champion a refreshed approach to social across the Radisson Hotels portfolio of brands - with an initial focus on Radisson, Radisson RED and Radisson Collection.

Founded by Keith Foggan in 2020, London-based social agency System works with lifestyle brands both nationwide and internationally to help unlock their potential on social in order to accelerate growth, providing services across organic content, influencer marketing and paid strategy.

The agency has expanded its client roster with the latest signing of Radisson Hotels - the leading luxury hotel chain overseeing 9 brands and 1,500 hotels across 95 countries.

The partnership will see System’s team of social experts come on-board to champion a refreshed approach to social across the Radisson Hotels portfolio of brands - with an initial focus on Radisson, Radisson RED and Radisson Collection.

As part of the brief, a global creator network will be developed to help bring human stories to the brands’ social channels - with individual creators selected that resonate with the cultural territories of each brand.

Speaking about the appointment, Keith Foggan, founder of System says: “It’s a reward for the team’s commitment and creativity throughout the pitch process that we’ve been appointed by a global brand. We now have a great opportunity to inject some fresh social thinking into a global, long-standing business.”

By Mark Adair – Correspondent, Bdaily

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