York based coffee roastery begins ‘next chapter of growth’ with brand reinvention

York Emporium, a coffee roastery founded in 2010, is unveiling a fresh new brand identity and website to propel its next chapter of growth. 

This strategic rebranding comes on the heels of a successful 18-month partnership with Royal Flush Marketing, which has increased sales by 15 per cent. 

Ross MacDonald, Owner, commented: "We've been roasting premium beans by hand for over 10 years, but we knew it was time to reinvent our brand to reflect our ambitions. With Royal Flush as our partner, we'll be able to share our passion for craft coffee with even more customers."

The rebrand aims to capture York Emporium's commitment to sourcing, roasting, and brewing the finest coffees while appealing to passionate coffee drinkers. It will include a new logo, packaging, on-site branding, and website.

Ben Martin, Creative Director at Royal Flush, added: "We can't wait to showcase the new creative that brings the York Emporium story to life. The rebrand celebrates their incredible attention to quality while positioning the brand for continued growth." 

York Emporium is also expanding its team by hiring a new Commercial Manager. This investment further demonstrates the company's dedication to customer service and improving efficiency.

A spokesperson concluded: “Coffee lovers can get a sneak peek of the rebrand by visiting the new website launching this spring. With an elevated brand and e-commerce experience, York Emporium is set to stir up the coffee scene in exciting new ways.”