Brave Bison boosts paid social team

Digital advertising and technology services company Brave Bison has appointed Isabel Villadolid as lead creative strategist within its performance division.

Isabel will support the company’s AdStudio model by delivering performance-driven creative strategy across paid social and digital journeys.

She joins from TBWA\SMP and brings international experience from campaigns for Colgate, Nissan and JTI.

 Isabel said: “AdStudio stood out to me because of its progressive philosophy on creative work, data and AI. 

“I wanted to be a part of a motivated team committed to constant learning, evolution and growth – and I found that in the AdStudio team.”

Matt Garbutt, director of AI and creative at Brave Bison, added: “As we scale and develop our AdStudio performance creative model, we need top tier talent like Isabel to invest with us in that. 

“From the outset, it was clear that Isabel was on the same page, we felt a strong fit with her on all levels. 

“She brings a wealth of experience, energy and expertise to the party and we’re all very excited for our future together.”

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