JammJar unveils AI-powered platform

A fintech startup has launched a new AI platform to transform mortgage broking.

JammJar, backed by investors Haatch and the British Business Bank’s South West Investment Fund via fund manager The FSE Group, is tackling the UK’s £1.9 billion mortgage broker market by automating the tedious admin that slows brokers down. 

With over 85 per cent of mortgages arranged through brokers, many still spend more than 14 hours a week on repetitive tasks such as data entry, note-taking and managing documents across disconnected systems.

JammJar’s AI-native platform listens to broker calls, updates customer records in real time, generates documents and suitability notes automatically, and even matches clients with lenders based on up-to-date eligibility. 

The platform successfully integrates phone, video, email, CRM and mortgage sourcing into one seamless system, promising to modernise a long-overdue sector with compliance-friendly, digital-first tools designed specifically for how brokers work today.

Karl Griffin, JammJar co-founder and chief executive, who is a former enterprise sales lead at Zoopla and founder of a digital mortgage firm, said: “Most broker software hasn’t evolved in a decade. 

“We’re rebuilding the tech stack around the advisor - not the admin.

“We’re not building a generic CRM or shiny chatbot. 

“We’re building infrastructure – one that brokers actually want to use because it saves time, improves compliance and helps them grow.”

Having already signed initial customers through a closed beta, JammJar is now opening a waitlist as it aims to rapidly scale across the UK’s 37,000 regulated mortgage advisors. 

Felicity Chappell, director at Mortgage Select SW, an early customer, said: “It’s been transformational.

“The Al writes the Fact-Find instantly. 

“Our advisors can focus on advice, not forms – and our clients get a smoother, faster experience.”

Charlie Weavers-Wright, B2B SaaS investor at Haatch, added: “JammJar are addressing a huge pain for mortgage advisors. 

“Over 80 per cent of clients fall out of the process due to clunky, manual workflows. 

“The team have deep industry experience – we’re proud to back them early.”

Paul Jones, senior investment manager from the British Business Bank, added: “Supporting ambitious and innovative businesses like JammJar is what the South West Investment Fund is designed to do and we wish the team every success with the launch of their AI- powered platform.”

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