Climb & Conquer wins global SEO brief

A digital agency is celebrating a major client win that signals its continued growth in the eCommerce space.

Durham-based Climb & Conquer has been appointed global SEO partner for Grimsby-founded brand Runrug, the world’s largest stockist of hallway and stair runners. 

The partnership sees Runrug become a Tier One client for the agency, receiving its highest level of strategic support and technical expertise.

The contract represents a full-circle moment for Climb & Conquer founder Shane Parkins, who previously worked with the brand as a freelancer before launching the agency.

Shane said: “Runrug were one of the first brands to trust me back when I was freelancing. 

“To now be in a position where they’ve come back, not just to work with me again, but to work with us at Tier 1 level as an agency, is huge, and lets me know that we must be doing a few things right!

“This kind of client win matters on multiple levels.

“Runrug are sharp, data-driven and serious about performance, which is exactly how we work. 

“They’re achieving significant results across multiple territories and embrace change, especially when it comes to technologies such as AI, automation and testing. 

“There’s complete alignment in mindset, and that’s rare.”

Now leading an in-depth SEO project, Climb & Conquer is delivering technical optimisation, content strategy and authority-building to support Runrug’s international expansion.

The agency has already identified significant structural wins, ensuring the foundation is in place before scaling.

Paul Walker, director at Runrug, added: “Having worked with Shane previously, I knew from the start that partnering with him again, this time through his fully-fledged agency, would be a great fit. 

“The expertise and results-driven approach Climb & Conquer brings to the table are exactly what we need. 

“We’re already seeing significant improvements from their work and are excited to continue growing together as we scale internationally.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →