Tangerine grows B2B and corporate team

Manchester-based PR and social media agency Tangerine has expanded its B2B and corporate offer by launching a new tech and real estate-focused unit. 

Led by Anna Heyes, who brings over 20 years’ specialist experience from Active Profile, the team includes marketers skilled in innovation, investment and placemaking. 

Supported by Tangerine’s 110-strong integrated PR and social media team, the move follows recent developments such as appointing Sam Fisk as director of corporate news and launching Crisis Lab, an AI-powered simulation service for corporate communications.

Sam Gregory, co-chief executive at Tangerine, said: “Welcoming Anna to set up the new unit is another exciting step forward for Tangerine. 

“Her expertise and experience opens up fresh opportunities for our clients and further strengthens our credentials in tech and real estate. 

“It builds on the momentum we’ve created through our investment in innovation, from Project 10 and real-time content optimisation to the launch of Crisis Lab, our AI-powered simulation tool for reputation management.”

Anna Heyes, founder of Active Profile, added: “After more than twenty years leading Active Profile, I’m excited to set up this new unit at Tangerine. 

“The agency has a reputation for excellence nationwide and felt like a natural fit for my ambitions. 

“It’s known for being brave, collaborative and focused on making a real difference to clients’ commercial goals. 

“I’m excited about what can be achieved as part of the growing Tangerine team.” 

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