Brennan’s stout unveils bold new look

A North Yorkshire brewery is giving a classic Irish stout a modern twist.

T&R Theakston has collaborated with Brennan’s Brewery Ireland to refresh the branding of its 4.2 per cent ABV Irish Stout, with the new look arriving in bars from October. 

The redesign aims to make pump clips stand out while reflecting the beer’s quality and heritage. 

Brennan’s, from County Wexford, is a velvety dark ruby stout with a creamy white head and cocoa notes layered with earthy caramel undertones. 

Bosses say the rebrand supports growing consumer demand for the stout since the partnership with Theakston began two years ago.

Richard Bradbury, managing director at Masham-based T&R Theakston, said: ‘It’s been a fantastic year for Brennan’s in terms of demand, with a near 200 per cent uplift in sales. 

“We’re really proud of the new design and with interest in darker beers and stouts showing no signs of slowing as we enter the colder months, we look forward to continuing to share our expertise with Peter and the Brennan family as together we look to further grow this special Irish Stout.”

Peter Brennan, founder of Brennan’s Irish Stout, added: “Like Theakston’s, we are a family business with generations of involvement in brewing and pubs. 

“It has been a privilege to work alongside such an esteemed brewery and see our brand grow here in the UK. 

“Long may it continue as we look to an exciting future for Brennan’s with this revamped look.”

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