
Agency assembles digital strategy for jigsaw giant
A Hull-based digital marketing agency is piecing together a global campaign for a leading jigsaw brand.
43 Clicks North has been chosen by Germany’s Ravensburger Group to drive a digital marketing campaign across the UK, US, Germany and France.
Bosses say the project focuses on growing Ravensburger’s direct-to-consumer presence, building on the company’s long history dating back to 1883 and its reputation for puzzles, games, arts and crafts.
They add that the new campaign aims to help Ravensburger strengthen its market share internationally.
Mike Ellis, founder of 43 Clicks North, said: “We are working with a client that is in every one of my friends’ houses!
“They are already a massive brand who compete with other giants of the toys industry and our job is establish brand awareness and make them even more of a household name.”
Mark Sutherland, head of global direct to consumer eCommerce at Ravensburger, added: “I’m pleased to be working alongside 43 Clicks North again, having worked with them at a previous employer.
“Over the years that I’ve known Mike and his team, they’ve provided high quality, friendly expertise which has driven traffic, orders and bottom-line results.”
43 Clicks North initially started working with Ravensburger earlier this year on paid media services in the UK.
The success of that project brought the addition of search engine optimisation services in the UK, United States, Germany and France.
And 43 Clicks North’s Hull team has embraced the Ravensburger brand fully, even assembling a jigsaw map of Hull in their office.
Marisa Crimlis-Brown, senior client manager at 43 Clicks North, said: “Their products carry the names of Disney, Peppa Pig, Gravitax, Disney Lorcana and more – huge brands and quality products which are entertaining and educational.
“All the things that your children love, they have on a puzzle.”
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