Stellanor appoints chief commercial officer

Urban datacentre specialist Stellanor has appointed industry veteran Howard Pheby as chief commercial officer.

Howard brings more than 30 years’ experience across hyperscale, wholesale and retail colocation markets in Europe, the Middle East, Africa and Asia Pacific.

He joins from Pure Data Centres Group, where he served as business development director for nearly a decade, leading commercial strategy across the UK, Europe and the Middle East. His career also includes senior roles at Telehouse Europe, Rack Centre and COLT Telecom.

At Stellanor, Howard will lead the company’s commercial operations, including sales, business development and customer success, as the business continues to expand its UK datacentre platform.

He said: “Two to ten facilities in six months tells you everything about execution capability.

“This Stellanor team has extensive experience in building, integrating, and scaling datacenter platforms. 

“I’m here to help turn that infrastructure momentum into commercial success.

“Stellanor is building something different: urban colocation that serves enterprises where they actually operate, backed by institutional capital to do it at scale. 

“That combination – proximity, capability, and financial strength – creates compelling value for customers navigating hybrid cloud strategies and AI infrastructure requirements.”

Michael Tobin, chair of the board at Stellanor, added: “Howard's appointment reflects our conviction in Stellanor's commercial potential. 

“As we scale from two to ten facilities and establish the UK’s leading urban colocation platform, proven commercial leadership becomes critical. 

“Howard brings three decades of customer relationships, market expertise, and revenue growth experience across enterprise and hyperscale segments. 

“We see significant long-term value in combining Stellanor's urban infrastructure capabilities with the commercial excellence needed to capture market share in a rapidly evolving sector.”

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