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Emails

Email from highly reputable senders is 23 percent more likely to reach its intended audience – and the gap is growing

Email data solutions provider Return Path today released its 2018 Sender Score Benchmark Report. Since 2012, this annual report has…

Return Path offers travel industry marketers new email performance data and strategic guidance

Email is a critical channel for travel companies, allowing them to deliver timely, relevant content to their globetrotting subscribers…
Third annual report reveals industry benchmarks for key metrics that impact deliverability

Return Path research finds email senders with strong subscriber engagement are likely to see less email delivered to spam

Data solutions provider Return Path today released its annual email engagement benchmark report, The Hidden Metrics of Email Deliverability. The…
Return Path provides insight into retailers’ campaigns through email data

House of Fraser Christmas ad generates highest email engagement levels – Return Path provides insight into retailers’ campaigns

Using its network of email data, Return Path has revealed how successful – or unsuccessful – email campaigns supporting the…
Emails

Marketing executives say email performance is on the rise; personalisation is the most effective email marketing tactic

After more than 45 years, email remains a critical channel for marketers. In fact, email offers the highest ROI of…
Email marketing image

Return Path partners with 8Seconds to offer multivariate email testing and boost email ROI

New solution provides real time, image based content optimisation to increase click-through rates and maximise email revenue Data solutions provider Return…
As more people are calling from mobiles, what business number will you choose?

Mobile is now the preferred platform for reading email with more than half of all email opens

Mobile is now the preferred platform for reading email with more than half of all email opens New research from Return…