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Generative AI Adoption: Two Tribes, which are you?

As the year progresses, annual budget considerations drive discussions on securing expenditures. This year, a shift occurred in my approach…

Federated data pools, data unions, collaboration, NFTs, Metaverse, Digital Wallets: What is the future of digital advertising?

It’s fair to say change in digital advertising is afoot. We recently took part in the DMA’s Responsible Marketing Update webinar…

Direct mail, a superhero channel in uncertain times

Direct mail has reached a mobile tipping point with record levels of digital activity driven by Direct Mail, Door Drops…
Christmas 2021

I'm dreaming of an agile Christmas

Christmas 2021 – back to business as usual or more business as unusual? Unsure? The media seems pretty confused too. Recently…
There's a new chicken in town

There's a new chicken in town: Using zero party data as a measure of consumer trust

You do not need me to tell you that privacy is a hot topic. Third party cookies, ad blocking, Apple’s…
Lockdown 3.0

Lockdown 3.0 How to Survive and Thrive

We all fervently hoped it wouldn’t be the case but the new variant strain of Covid has tipped us back…

Square pegs and round holes: five reasons why being technology agnostic is critical for the customer experience.

All too often we hear stories about marketing activity that has not performed as well as had been promised. There…