Thomas is Associate Director, Research and Insights at The Chartered Institute of Marketing – the world’s foremost professional body for marketing. His role is to work in and amongst businesses of all shapes and sizes to tackle the big questions facing marketing, sales and other business professionals. Why? To develop practical, actionable insights and ideas designed to help marketers and their businesses to perform better. A recognised thought leader in digital and marketing capability, Thomas is a regular advisor to marketing, brand and capability leaders and frequently represents CIM at conferences, in the media and amongst CMOs in major global businesses.