Partner Article

Stamped with flavour

Ice cream manufacturer Haagen-Dazs is giving Austrians a special treat when they post letters – the stamps taste of ice cream. The ‘Let your tongue travel’ campaign involves a limited edition series of authentic postal stamps with adhesive flavoured with Cookies & Cream, Macadamia Nut Brittle and Strawberry Cheesecake. For every 10 scoops of ice cream purchased from the ice cream company, a book of real stamps is given out so that consumers can experience other flavours.

This was posted in Bdaily's Members' News section by Ruth Mitchell .