Partner Article

Sweet success for Wispa campaign

This is some of the best news I’ve heard in about a week. Cadbury is to bow down to public pressure and bring back the Wispa chocolate bar. Fans of the old favourite have been using websites such as Facebook and MySpace to demand its return, reports the Daily Telegraph.

Wispa was first brought out in 1981 for a trial in the North East. This time Cadbury will make an initial nationwide run of 23million bars in October and gauge interest from there. The company says customers often ask for old favourites to be brought back, but said the numbers joining the internet campaign to re-launch Wispa were unprecedented.

Cadbury spokesman Tony Bilsborough said: “We get letters about the Aztec bar and the lime barrel in the Dairy Milk tray. But this is on a whole different scale. This is the first time we are going to give the internet a chance to prove itself and see whether it is all hype or genuine.”

It’s genuine, Mr Bilsborough. It’s genuine.

This was posted in Bdaily's Members' News section by Ruth Mitchell .