Partner Article
'Slow' accolade for border town
A Northumberland town has joined an elite worldwide club which helps small communities retain their identity in the face of globalisation. Berwick-upon-Tweed is the sixth place in the UK to be awarded Cittaslow status, an Italian term that translates as “slow city”. The movement aims to promote local goods and enhance uniqueness, particularly in heritage and culture.
Cittaslow, open to towns with under 50,000 residents, was first adopted in the UK by Ludlow in Shropshire. All towns that apply to join the network are assessed against more than 60 different criteria, such as environmental protection, protection of local traditions and support for local food producers.
Shona Alexander, the town’s regeneration director, said: “We worked closely with Ludlow in preparing our bid and we’re absolutely delighted and confident it will mean real jobs for real people in the town. “We’re famous for high-quality local produce, such as salmon, cheese and ice-cream, and we also have some excellent accommodation. We’ve got a lot of good things going on in Berwick and this is a way of bringing them together and to encourage people to visit us.”
The other UK towns with Cittaslow status are Aylsham and Diss in Norfolk, Ludlow in Shropshire, Mold in Wales and Perth in Scotland. For more information about Cittaslow, visit www.cittaslow.org.uk.
This was posted in Bdaily's Members' News section by Ruth Mitchell .
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning National email for free.
Exit or legacy? Why every owner needs a plan
Who speaks up for SMEs when giants get bigger?
The true value of HR in an AI-driven working world
What new business rates guidance means for pubs
Business success starts with people investment
It's time to confront the digital poverty crisis
Why a business exit is no longer all or nothing
Culture is the foundation for sustainable growth
Business must help young people take root in work
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world