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Broadmedia brings interactivity to art

A North Shields software development company has been working to bring interactive Bluetooth technology to an art installation on the Tyne.

Broadmedia Technology, in co-operation with XSite Architecture and the Environment Agency, unveiled the first three of ten artwork cubes at Kielder Castle on Monday. The cubes celebrate the rebirth of the Tyne as the premier salmon fishing river in England and Wales. Broadmedia’s solar powered Bluetooth transmitters send pictures, information and links to anyone who visits the cubes and has Bluetooth enabled on their mobile phone.

Paul Vaclik, Broadmedia’s Managing Director, said: “This is a great way to engage visitors with exhibits and give them multimedia content - even in really tricky environments like a field on the edge of the Tyne with no power, no mobile signal and no internet connectivity.”

The Bluetooth units can be applied to a whole variety of close proximity marketing and information applications, and have already attracted interest from a number of other companies and organisations.

Wyell Hanna, the software developer behind the solution said: “The project has been a lot of fun - software development doesn’t usually involve getting muddy!”

For further information about the Salmon Trail, visit www.tynesalmontrail.co.uk. To find out more about Broadmedia Technology, visit www.broadmediatechnology.com.

This was posted in Bdaily's Members' News section by Ruth Mitchell .