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Bar backed by bdaily back to buy

Nearly a year ago, bdaily was backing the campaign to return the Cadbury’s Wispa chocolate bar to the UK’s shops. We didn’t run a promotional drive, or inundate the manufacturers with emails, but we were there in spirit.

It seems that our faith was well placed - Cadbury is to bring back the Wispa for good after social networking websites demanded its return. The project to bring back the chocolate bar with the bubbly centre has seen thousands join groups on sites such as Facebook and MySpace dedicated to its return.

Cadbury spokesperson Tony Bilsborough said: “Wispa is a true icon loved by its fans everywhere. We brought it back temporarily to see if the desire was genuine, but fans are still rallying so we took the decision to bring it back for good. We know others have looked at Wispa and tried to copy its success by bringing back other brands, but we don’t believe anyone has managed to recreate the same excitement.”

Although our editor has recently given up chocolate, and disapproves of others indulging in such treats in the manner of an evangelical former smoker frowning at the tab-break crowd, the bdaily is very impressed with the power of public pressure in this case.

Next stop: Coke with Lime.

This was posted in Bdaily's Members' News section by Ruth Mitchell .