Partner Article

Joint venture eyes rapid expansion

A NEW joint venture between two North East firms is on target to see sales hit £1m in its first year.

Newcastle-based market research business Explain has joined forces with Teesside brand agency Better to launch Better Communities.

The product is a bespoke private digital community backed up by specialist research software which allows companies with large customer bases to gain feedback and insight from consumers.

Launched earlier this month, it is expected to generate over £1m in sales this year through the development of 20 private communities and it currently has five clients that have committed to the product.

David Shiel, Managing Director of Explain, said: “In the current climate, companies tell us they want better information without increasing budgets so it would seem the timing is right.

“Social media is now well established and such a powerful method of interaction that companies must embrace the opportunity for dialogue that is corporate, not just social.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .