Partner Article

North East businesses fail to capitalise on ICT benefits

THE LEVEL of ICT investment differs widely across business sectors in the North East, according to a new study.

The new research has raised concerns that some companies are failing to capitalise on the benefits the technology can offer.

The benchmarking study conducted by The Centre for eBusiness shows that service sector businesses are leading by taking advantage of the efficiencies and financial savings offered by technology, while traditional manufacturers are falling behind and may be unaware of the potential benefits.

It is also clear that, even where they have embraced new technology, many companies lack the skills, knowledge or experience needed to capitalise on their investment.

“Over the past decade, the solutions available to businesses of all kinds have developed phenomenally quickly and it is now possible to enhance every aspect of your operations, regardless of the business sector you are in,” said Pascal Fintoni, Chief Executive of The Centre for eBusiness.

“The companies that embrace technology are seeing the benefits, but those that derive most benefit are the ones that invest in training as well.”

Traditional manufacturing sectors have among the lowest levels of technology adoption and awareness of eBusiness.

Unsurprisingly, it is businesses in the internet sector and online retailers who know most about the advantages of ICT investment and take the opportunity to make effective use of the solutions available.

This was posted in Bdaily's Members' News section by Ruth Mitchell .