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McCarthy & Stone board to challenge OAP stereotypes

Retirement home builders, McCarthy & Stone, have launched a new non-executive advisory board to address attitudes to ageing.

Former Health Minister Edwina Currie, is among members ofThe Greater Life Advisory Board, which comprises six professionals who are all over 50 and hope to dispel tired stereotypes about later life.

Dorset-headquartered McCarthy & Stone have tasked the board members with helping to re-imagine and re-engineer products, services and perceptions around ageing in a way that will help more people experience a greater life, in later life.

The Board will also supplement the company’s current lobbying activity in a bid to bring about positive change.

Perhaps the most prominent new board member is Edwina Currie, who became a Member of Parliament in 1983, where she spend 14 years and served as Minister under Margaret Thatcher in the Department of Health.

Ali Crossley, Executive Director of McCarthy & Stone, said: “Our new advisory board will help us tackle the negativity and inertia that commonly surrounds planning for later life.

“We will do this by creating new products and services to meet the needs of the UK’s ageing population, which will see one third of all its households occupied by people aged over 65 within the next 20 years.

“We will also lobby the Government to make changes that will help us to fulfil our ambition to see older people live richer, more rewarding and fulfilling lives.”

This was posted in Bdaily's Members' News section by Tom Keighley .