Partner Article

North West hair product firm hungry for growth

Warrington-based hair care product supplier, Fresh Approach UK Limited has received £200,000 funding from Positive Cashflow Finance.

The firm now plans to increase turnover by 40% by branching out into new markets to capture new clients, and invest in support initiatives to increase spend from their current salon accounts.

Fresh Approach employs 16 people, and supplies technologically advanced hair products to salons throughout the UK from manufacturers such as Alterna, Collexia, Doop and Kemon.

The firm supplies to the likes of Regis Corporation, which owns Regis Salons, Hair Express, Supercuts and many of the UK’s leading hair salons.

Peter Tobolski, managing director of Fresh Approach UK, said: “With our busiest months just ahead, the funding could not have come at a better time. We will now stock the most expansive range of products available in Europe to satisfy our clients’ customers’ needs without worrying about cash flow. Positive recognised this and understood what the business needed.”

David Smith, managing director at Positive Cashflow, said: “Fresh Approach is a rising star in the industry and we are delighted to have been able to support such an experienced team.

“The strategy of putting the end user first has allowed them to build trusted relationships with many of the hair industry’s most influential businesses and individuals and we look forward to working with them as they continue to grow.”

This was posted in Bdaily's Members' News section by Tom Keighley .