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Parker Williams creates new packs for Paddy’s Bathroom

2nd MARCH 2015: Parker Williams has designed launch packs for Paddy’s Bathroom, the new brand created by Paul Lindley - founder of Ella’s Kitchen, and Paddy’s dad.

The exciting new range of certified organic and natural kids toiletries has been launched in Target stores in the USA and will be making a big splash in Tesco in the UK in March.

The creative concept for Paddy’s Bathroom uses bright, clashing colours with pack typography drawn to look as if it has been written on a steamy mirror.

Head of Paddy’s Bathroom Debbie Epstein said: “Parker Williams has created wonderfully fun packaging that will appeal to kids and stand out on the shelves with its lively, bright and clashing colours.”

Jo Saker, creative director at Parker Williams, added: “We have made this range bright and colourful with ‘good clean fun’ at the heart of the designs. Paddy’s Bathroom products are unlike anything in the market. The smell, the ingredients and its distinct packaging will create great standout in children’s toiletries.

This was posted in Bdaily's Members' News section by Alex Sampson .