Partner Article

Sublime Skinz appoints new UK Managing Director

Leading skin-based advertising specialist, Sublime Skinz, has today announced the appointment of Lisa Menaldo as Managing Director, UK, to oversee business operations in the UK.

Sublime Skinz has changed the face of advertising over the past three years with the introduction of its range of interactive skin ad formats. The new ‘site takeover’ formats enable brands to display prominent and engaging video advertising without intruding on the user experience.

Menaldo has been appointed to head up the growing UK team and establish the company’s presence within the region, bringing a wealth of ad tech and digital marketing expertise.

Previously Managing Director at international programmatic trading company, Bannerconnect, Lisa has substantial and integrated advertising experience, as well as an in-depth knowledge of display. With a strong background in sales, Lisa has a talent for strategy and delivering tangible results that will help propel Sublime Skinz to even greater heights.

Jean-Marc Pericone, Cofounder and CEO, Sublime Skinz, said: “With a rare combination of experience in digital advertising, technology, and knowledge of traditional media, Lisa will bring invaluable insight to the team. Her ability to understand client objectives and generate ROI will help Sublime Skinz to maintain momentum with increased international recognition.”

Commenting on her appointment, Lisa Menaldo, Managing Director, UK, said: “It’s a fantastic time to be joining the Sublime Skinz team as it increases its foothold in the UK digital industry. Sublime Skinz offers a fresh and exciting solution for brands to optimise the efficiencies that programmatic offers, without compromising the quality of their messaging. I’m encouraged by the work Sublime Skinz has achieved to date in ensuring inventory quality and viewable impressions, and improving the user experience.” Lisa continued, “With its unique offering and new advances into video, the company is at the forefront of the digital advertising industry and I am looking forward to utilising my knowledge and experience to enhance its presence in the UK and beyond.”

This was posted in Bdaily's Members' News section by Sublime Skinz .