Member Article

Targeting the conversion rate for mobile app success

Conversion rate is actually the parameter which makes clear that how your app is performing. Knowing the excellent ways for app marketing and app development that directly affect your conversion rate is beneficial for professionals.

Companies or individuals hiring mobile app developers only expect a super duper app that is far beyond the competitors. At the initial stage, each professional is in search of qualified developers to meet their expectations by settling in the budget. As the app stores are crowded with the millions of apps, solid competition is there. Sometimes, even the prominent developers fail to build the app that can offer maximum conversion rate. While developing the app, the focus should be flawless features, user engagement, retention, value to users, app installs, etc. Let’s explore the ways to improve conversion rate through flawless mobile app development.

In-app actions those are mean to reach the goals

Each app is built for the specific purpose. Mcommerce apps count the app success on the basis of sales. Game & entertainment apps measure the conversion rate on the basis of users who have paid real money for the in-app purchase. Development plans and goals are separate for each app and that actually conclude that conversion rate is increased or not.

Considering in-app event measurement

The newbies in app marketing do not go into deep analysis of users’ behaviour. For best results and ROI, in-depth event measurement is worth idea. More detailed information about users’ activity on your app can help you in solving the problems or issues, if any. Enhance the experience of targeted audience by getting granular details. Keeping eyes on the particular user action let you know that what consumers or users actually want & what they avoid. The results like, in the banking app more users are using in mobile balance, taking statements can let the owners judge users’ area of interest and expectations. If a general information like there is total 1000 average users use your banking app daily can not provide you specific details.

Cohort Analysis

Mobile app development company and the publisher have constant eyes on app progress. They have accurate details regarding the people who have navigated through the app. Cohort analysis is all about comparing the user groups, measure KPI(Key Performance Indicator) and examining their experience. Each business counts on different parameters for the ideal customer. Setting the parameters like time frame, goal for the time frame, etc. can let you know that who are your ideal customers.

Deep Linking

For increased conversion rate, make sure you Deep-Link your campaigns. Applying this strategy, you can land up the user on the page you want to land him. It is absolutely necessary and affects the conversion rate positively. This makes sure that, users reach to the page where they have actually shown their interest. Hence, deep linking is obviously beneficial to lift up a conversion rate.

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This was posted in Bdaily's Members' News section by Hiren Patel .