Partner Article

Newcastle's Parkdean Resorts reveals first acquisition since high-profile merger

Gosforth-headquartered Parkdean Resorts, which operates 72 holiday parks nationwide, has acquired Vauxhall Holiday Park in Great Yarmouth.

The deal, agreed for an undisclosed sum, marks the firm’s first acquisition since Parkdean and Park Resorts merged in November 2015.

Previously owned by the Biss family since 1964, Great Yarmouth’s only 5 star park provides holidays and short breaks for in excess of 80,000 holidaymakers each year.

Facilities include 390 caravans and lodges, 48 apartments and 180 touring and camping pitches across 41 acres. Moreover, the site boasts a carvery restaurant, a sports bar, coffee shop, five other separate food outlets and an amusement arcade.

Leisure facilities include the Tropical Water World with indoor main pool, water slides and fun pool, splash zone and paddling pool, a fitness suite and multi-sport area.

John Waterworth, chief executive of Parkdean Resorts, said: “This continues our long term buy and build strategy which has been successful in developing Parkdean Resorts into the sector leading business it is today.

“Vauxhall is a thriving and well-managed park that will fit perfectly into the Parkdean Resorts portfolio offering customers even broader choice in Norfolk alongside our other parks East Anglia.

“We intend to build on the success of the special events and expand the business via capital investment in new accommodation and by extension of the holiday season.

“Parkdean Resorts is confident of another successful year of growth, with holiday sales for the year 9% ahead of 2015. The group has been acquisitive since its formation and we see further opportunities in this highly fragmented sector via both single parks and multi-site portfolios.”

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