Teesside sportswear company secure ‘mane’ target with basketball sponsorship deal
A Teesside sportswear label has become the official partner of national league basketball club Teesside Lions.
The move will see the Tigra sportswear label relocate its design and production from Spain to Teesside and give the local economy a boost.
Tees Valley mayor Ben Houchen commented: “The coming together of these two ‘wild cats’ symbolises how local companies working together can have a significant positive effect on the region’s economy.”
He continued: “Work which would have otherwise gone outside of our area can now help support and create local jobs, which is more important than ever as we bounce back from the coronavirus pandemic.”
Teesside Lions will outsource their store to Tigra, who will provide new products including branded fan wear.
James Thomson, owner of Teesside Lions, explained: “A theme of the club is to pay tribute to the local heritage and industry. I am proud to boast products that will be designed and manufactured on Teesside”.
Tigra director Nathan Sutcliffe added: “We are really pleased to have secured a partnership with Teesside Lions.
“As a brand, we want to provide an alternative to the traditional iconic leaders. I am proud that Tigra will support them as the official sportswear partner.”
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
Confidence the missing ingredient for growth
Global event supercharges North East screen sector
Is construction critical to Government growth plan?
Manufacturing needs context, not more software
Harnessing AI and delivering social value
Unlocking the North East’s collective potential
How specialist support can help your scale-up journey
The changing shape of the rental landscape
Developing local talent for a thriving Teesside
Engineering a future-ready talent pipeline
AI matters, but people matter more
How Merseyside firms can navigate US tariff shift