Sky invests £2m in 'Zero Footprint Fund' to support green initiatives in the creative industries

UK media brand Sky has announced that it is investing £2m in a new scheme to support creatives promoting sustainability.

The ‘Sky Zero Footprint Fund’ is part of the company’s campaign to be net zero carbon by 2030, and will support media agencies, creative agencies and brands.

The funding will allow businesses to “accelerate and amplify” green initiatives, and will be allocated to five brands following a pitching and judging process.

The brands will receive advertising support in order to boost their messages.

Debbie Klein, group chief marketing, corporate affairs and people officer at Sky, commented: “We want to use our knowledge and passion to help others make a difference. The Sky Zero Footprint Fund builds on our track record and commitment to reducing our impact on the environment.

“At Sky we have pledged to be net zero carbon by 2030, but we understand that we’re all in this together and as a media industry, we have a duty to use our voice to drive tangible change.

“We’re delighted to announce this new initiative to realise the combined benefits for our planet when we work together.”

Tim Pearson, managing director of Sky Media, said: “Using the power of TV we truly believe we can help transform attitudes and inspire real change.

“The Sky Zero Footprint Fund is designed to support businesses that want to foster positive change and protect our environment.

“We believe there is no better way to demonstrate this than through the scale, reach and storytelling capability of TV/Video advertising.”