Partner Article

Sloane Stanley welcomes pop-up debut Chinti & Parker to its successful King's Road offer

Sloane Stanley has announced that Chinti & Parker, the luxury womenswear brand, has opened its debut pop-up on the King’s Road, joining returning fashion favourites, Prochaine and Seraphina, as well as Dacre Art x Air Contemporary at 340 King’s Road. 

Chinti & Parker has launched a 1,298 sq ft unit at 336 King’s Road, which will be in situ until February next year. The luxury cashmere brand dedicated to creating collections that enliven and invigorate women’s wardrobes, has selected this space to showcase its timeless and innovative pieces alongside Chelsea’s most creative brands.

Anna Singh, Co-Founder of Chinti & Parker, commented: “We have always had our sights set on Chelsea, and with Sloane Stanley’s support and accessible pop-up strategy, it made so much sense to trial our brand in such a prestigious high-street location. Surrounded by numerous creative, innovative and like-minded brands, we are excited to be positioned in the heart of Chelsea, which enables us to deliver our cashmere luxuries to a diverse neighbourhood.”

On behalf of Sloane Stanley, Hannah Grievson, Property Director, added: “Our tailored pop-up strategy continues to be a success. We have been able to welcome several unique and innovative brands to our estate this year with our ‘shop on demand’ format. It’s great to round off 2022 with further authentic and inspired concepts, aligning seamlessly with our growing portfolio of creatives. We are proud to continue enriching our retail offer, providing a strong sense of community and authenticity to visitors and residents alike.”

This news follows the recent launch of Ted’s Grooming Room, London’s ‘most authentic barbers’, at 283 Fulham Road, alongside the opening of an upsized space for Sleep.8 at their 362-368 King’s Road store, marking more than a doubling in total sq ft at one of the brand’s strongest performing locations.   

Miles Commercial and Savills act on behalf of the Sloane Stanley Estate. Chinti & Parker dealt direct.

This was posted in Bdaily's Members' News section by Nick Thornton .