Bababing brings the bounce to Keighley

A Yorkshire-based baby care brand is blending retail with real-life support through the launch of its first physical store in Keighley.

Family-run Bababing, known for its award-winning pushchairs, bouncers and travel systems, has opened a “flagship store” that invites parents to test products in-person and receive expert guidance. 

The unit also includes a wellness and group space for parent meetups, baby classes and local groups, creating a hub for community connection. 

Complementing its online success, the new concept aims to offer both practical support and a welcoming space for families. 

Jamie Robinson, sales director at Bababing, said: “This store is a huge milestone for us. 

“We’ve always believed in creating a product that helps make parenting easier without the high-end price tag, so to be able to create a space that showcases our products and supports parents on a deeper level is incredible.

“There’s a lack of independent baby shops around the Yorkshire area, so we wanted to change that. 

“It’s about more than just the sale of products, we have the opportunity to get closer to our customers and create a space where parents can come to learn, connect and feel part of something special.”

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