Smoking Gun wins Hilton Smythe brief

A Manchester-based PR agency has secured a new national B2B contract in the mergers and acquisitions and finance space.

Smoking Gun has been appointed by Hilton Smythe, a business sales and finance advisory firm, to lead its retained B2B PR activity. 

The move comes as Hilton Smythe looks to boost its profile and support ambitious UK-wide growth.

Operating across retail, hospitality, healthcare and manufacturing, Hilton Smythe provides director-led advice on business sales and acquisitions valued between £1 million and £20 million.

Bosses say Smoking Gun will drive strategic media campaigns aimed at showcasing Hilton Smythe’s expertise that will “amplify their offer” and make them “stand out against competitors”.

Caroline Aspinall, commercial director and head of B2B at Smoking Gun, which counts the likes of University Academy 92, BWH Hotels GB, American Golf, Landwood Property Group and Variety, the Children’s Charity, among its diverse portfolio of clients, said: “Smoking Gun is known for bold campaigns that challenge expectations and spark action. 

“In the B2B space, we pride ourselves on cutting through the noise with creative ideas that make brands impossible to ignore.

“Hilton Smythe has given us an important brief, to establish them as the corporate finance partner of choice in the region and amplify their offer that makes them stand out against competitors.

“Over the coming months we will realign their comms proposition and ensure that we build trust, drive credibility and increase awareness of Hilton Smythe.”

Gareth Smyth, co-founder and chief executive of Hilton Smythe, added: “We are entering a pivotal phase of growth, particularly focused on expanding our presence in the North West and positioning ourselves as specialist M&A advisors.

“Smoking Gun stood out for their exceptional media expertise and strategic insight. 

“We’re excited to build a powerful partnership that supports our evolution and showcases the true value we deliver.”

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