CNF appoints new chief executive

Corby-headquartered nutritional foods manufacturer Cambridge Nutritional Foods (CNF) has announced a series of leadership and structural changes as it continues its transformation and prepares for future growth.

The changes follow the appointment of Ashley Farmer as chief executive, who brings more than 20 years’ experience across direct sales and multi-channel consumer brands. 

Ashley joins CNF after senior roles supporting brand modernisation and growth at businesses including The Body Shop and Avon.

He said: “CNF has been at the forefront of innovation in the nutritional products space for more than 40 years. 

“During that time the nutritional foods space has evolved at pace, and as such, as a business the need to pivot in line with those changes has never been more crucial.  

“We’re committed to building and scaling distinctive nutrition brands that earn trust through quality, credibility and real results, and the recent strategic structural changes to the business reflect the future direction of CNF. 

“They are marked by an evolution of our mission, vision and purpose, as well as the introduction of a new leadership team who are looking to steer the business into a new period of transformative growth.  

“As we embark on this new CNF journey, we’re committed to building a business that’s resilient, focused and fully aligned to our vision of continuing to shape the future of nutrition by setting a high standard for evidence-based health, helping people live healthier, better lives.”    

CNF has recently completed a comprehensive restructuring project, designed to create a more efficient, agile and flexible operating model while freeing up funds for reinvestment. 

The changes build on a diversification programme completed last year, which saw the business realign into three core brands: The 1:1 Diet, women’s health and wellness brand Serenova, and manufacturing and innovation arm Food Nutrition Partners.

With more than 40 years’ heritage and UK-based production facilities, CNF is positioning its leadership and structure to support long-term growth and continued innovation across its nutrition brands.

Ashley added: “CNF has always been about improving health and wellbeing for the long-term, by building a sustainable, employee-owned nutrition business grounded in trusted science, shared ownership and responsible action. 

“And, these proposed changes are a key part of that ethos.”  

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